7-Eleven Product Innovations & Flavor Cards

FOR 7-ELEVEN HEADQUARTERS

We developed custom illustrations to showcase 7-Eleven’s product innovations: Coffee To-Go, Slurpee, Big Gulp, Hot-To-Go Brand, Fresh Foods, and 7-Select Private Brands. Each illustration is accompanied by a short blurb of the product’s history.

We also designed a Slurpee art wall using 7-Eleven’s old flavor cards that were displayed at Slurpee machines. Each one was scanned and recreated as a vector art to be a part of a vibrant pattern for their coffee bar.

Illustrations were developed by me, Molly Kruse, and Brandon Vento of Gensler Dallas and Houston. All photography by Gensler.

 

Project Type
Environmental Graphics

Services
Concept Design
Final Art Creation
Managed Fabricators & Installation

Credit
Sheila Hoang
Molly Kruse
Brandon Vento

Previous
Previous

Welcome to Bentonville

Next
Next

The Market at Bonton Farms