7-Eleven Product Innovations & Flavor Cards
FOR 7-ELEVEN HEADQUARTERS
We developed custom illustrations to showcase 7-Eleven’s product innovations: Coffee To-Go, Slurpee, Big Gulp, Hot-To-Go Brand, Fresh Foods, and 7-Select Private Brands. Each illustration is accompanied by a short blurb of the product’s history.
We also designed a Slurpee art wall using 7-Eleven’s old flavor cards that were displayed at Slurpee machines. Each one was scanned and recreated as a vector art to be a part of a vibrant pattern for their coffee bar.
Illustrations were developed by me, Molly Kruse, and Brandon Vento of Gensler Dallas and Houston. All photography by Gensler.