The founders of Bonton Farms, Daron and Theda Babcock, asked us to develop a logo for their newly built market, where they will be serving fresh meals using the produce grown at their farm. The challenge was to develop a mark that felt strong and also told the story of the “seed”.

In order for a seed to grow into healthy produce, it needs a few basic components to thrive: soil, water, sun, and a lot of love. Much like a seed, humans also need a few basic elements to thrive: healthy food, affordable housing, education, transportation, and stable jobs. After researching the history of Bonton, gathering stories from the community, and many conversations with Daron and Theda, we landed on a logo and a secondary mark that illustrates the importance of growth and hope for the seed and the people of Bonton. Once The Market was built, we worked with the founders to create the entry signage and hanging sign.